The Vanguard International is a boldly creative fashion and music affair held annually in Toronto, with an installment recently launched in Atlanta, Georgia.

The word vanguard derives from avant-garde, a term that defines a world where ‘the innovative’, ‘the unconventional’ and ‘the unorthodox’ are celebrated, and which has branched into several artistic movements, including the avant-garde fashion sub-genre. This latter fashion movement, along with iconic red carpets around the world are the inspiration behind The Vanguard International, a heavily fashion-themed affair conceived by Art Xperiential.

The above presents the general framework we referenced to create the first pieces of the Vanguard, starting with its logo.

With the artistic expression of fashion woven deeply into the foundation of The Vanguard event, the symbol we created is a ‘V’ whose form is inspired by the sketches of an avant-garde fashion illustration.