The Hub @2115 is an integrated health and social services hub featuring a community integration approach. An initiative of the North Western Toronto Ontario Health Team (NWT OHT), it houses a number of revolving partners and service providers from the health and social services spaces.

The logo we developed was an adaption of the NWT OHT’s own symbol, whose brand colours were to be transferred to Hub identity pieces. Looking beyond the Hub’s health care professionals, the brand achieves an overarching focus on care, help, graphics and recognizable images that reflect connection, love of neighbourhood and the vibrant, resilient and often misunderstood Jane and Finch community.

Our design solution encompassed these elements while giving way to strong, black & white imagery across signagne and material, also meant to counteract traditional, sterile white-walled offices.