Held in Michigan and distinctly North America’s first electric blues festival, it is billed as “the festival that changed the world”. On its inaugural day in August 1969, perhaps the most epic line up historically of blues musicians hit the stage. At a time characterized by high racial tensions, White and Black had come together through music, as did Americans from all sides of the socio-economic spectrum.

For the Ann Arbor Blues Festival’s 50th anniversary in 2019, we designed materials for various aspects of the event, and re-vamped its primary marketing pieces. We achieved this by extracting the guitar from the Festival’s logo and giving it prominence throughout the various event materials by way of a ‘blues-friendly’ colour scheme.