Wellfort Multi-Screening Health Campaign
| Client: Pages For Good Health |
The Reelworld Screen Institue has provided an unwavering platform for BIPOC screen professionals and Canadian content since its inception in 2001. During the course of over 25 years, its Reelworld Film Festival has become the largest national festival of its kind, screening independent features and shorts of diverse genre. The Institute serves as an umbrella for the Festival in addition to a number of crucial industry initiatives connecting screen professionals with industry leaders, mentors, and premiere events and festivals.
For more than 15 years we’ve worked intensively with Reelworld to create their artwork and festival program; conceptualizing abstract poster designs void of human faces – as per client directives – to convey the essence of each year’s theme without any specific reference to race.
In 2025, we conceived a dynamic AI-compiled graphic combining a camera lens with the form of a crest to symbolize Reelworld as an established entity – and moving to the future – as a significant and permanent fixture in Canada’s screen industry.
DELIVERABLES
Festival Artwork
Digital Program
2025 Reelworld Film Festival + Summit
| Client: Reelworld Screen Institute |
The Reelworld Screen Institue has provided an unwavering platform for BIPOC screen professionals and Canadian content since its inception in 2001. During the course of over 25 years, its Reelworld Film Festival has become the largest national festival of its kind, screening independent features and shorts of diverse genre. The Institute serves as an umbrella for the Festival in addition to a number of crucial industry initiatives connecting screen professionals with industry leaders, mentors, and premiere events and festivals.
For more than 15 years we’ve worked intensively with Reelworld to create their artwork and festival program; conceptualizing abstract poster designs void of human faces – as per client directives – to convey the essence of each year’s theme without any specific reference to race.
In 2025, we conceived a dynamic AI-compiled graphic combining a camera lens with the form of a crest to symbolize Reelworld as an established entity – and moving to the future – as a significant and permanent fixture in Canada’s screen industry.
DELIVERABLES
Festival Artwork
Digital Program
Select Artwork over the years
2023
27% of a camera lens represents the percentage of the Canadian population that identifies as BIPOC, the demographic Reelworld serves
2021
A vortex of relative elements, offset by a faint spiral of words bearing the festival title, pulls us into film, in the 21st Reelworld poster.
2019
2019 Insert here
2020
Reelworld is an unwavering advocate – a voice – for diversity in Canada’s screen industry.
2018
Constellations were navigation tools, and are sources of rich oral tradition. Our poster concept connects film with the purposes of storytelling and ‘leading the way’, via a cluster of stars that lines connect to form a constellation in the shape of a film camera.
Select Artwork over the years
In 2015, we redesigned the program to a compact-sized booklet, while also transferring the artwork we created that year across festival passes and screen backdrops.
