L.E.A.D. is a Toronto-based youth group that provides mentorship and opportunities for its young, at-risk members. “At-risk” takes on an alternative definition at L.E.A.D., and so identifies those youth at crucial stages of their formative years who need to benefit most from guidance and support. Throughout the year, L.E.A.D. holds bi-weekly meetings where students participate in fun, character-building exercises and are taught life lessons by volunteer speakers from diverse professional backgrounds.

With the expressed intent to be presented as a more evolved and thriving organization, our services were retained to refresh the organization’s logo and brand its primary marketing materials.